Most people have heard of Wikipedia and YouTube but not as many are familiar with Delicious. Wikipedia is a "free encyclopedia" that anyone can create a topic and edit the information. Many times when you "google" something the Wikipedia link is usually on the first page. I use Wikipedia often to learn random information, although the information is not necessarily correct. Anyone can edit the information and usually if it is incorrect information it is corrected fast. A firm can create a page to put information about the company so that people can learn about it. It is a free and easy way to market.
YouTube is a website that people can post videos on for the public to view. A firm can post videos about their company to promote the firm. This is a more interactive way to advertise and a lot more entertaining than reading a dry, boring article. If a video sparks peoples interest and many people view it, it could end up on the front page of the website or in the "most popular" link. This is even better for the firm because then more people will be exposed to it and learn about the firm.
Delicious is a social bookmarking service that allows you to tag, save and manage different websites on the web instead of only on one computer. The more people tag and save a certain website, that site ends up on the front page of the website or most popular under a certain topic. A firm can become recognized if more and more people tag their site.
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